process-related or product-related (142). Consumers have begun to take an active role in determining and affecting the ethics of the companies with whom they do business, as demonstrated in the recent rise of consumerism in this country (151).
Just as market research has become a critical part of marketing and one that depends on technology and recent developments in communications, international marketing has become a key part of marketing since the revolution in transportation and communications technology. Domestic marketing activities are those activities that are concerned with marketing products in the countries where they are produced. International marketing involves exporting the products to other countries and brings with it a host of considerations that domestic marketers do not have to be concerned with. These include working with customs and trade representatives, determining the cultural differences which will affect promotional efforts and even the product itself, and taking into account the complicated legal environment which surrou
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