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ployee "passing judgment" on their activities. If an outside auditor is brought in, his or her experience and bona fides should be presented to the affected employees at the earliest possible time. In addition, it is critical that the auditor have a strong marketing background, and, if possible, with a thorough knowledge of the industry in which the company operates. This not only increases the effectiveness of the audit, but also gives the auditor increased credibility with the from who

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