esearchers to the area, and because of problems associated with translation and technology. Secondary data, on the other hand, is readily available through the Internet and published sources and can be obtained relatively easily and at a low cost. The Internet also makes it possible to conduct different types of primary research, including surveys through e-mail, depending on the amount of technology that is available in a particular place. With the preponderance of mobile phones that are available in many places rather than land lines, and the availability of Internet cafes and similar Internet connectivity, the ability to conduct primary data research is enhanced compared to its historic role in international market research (Chisnall 2000).
Companies considering doing business in emerging economies are increasingly concerned with conducting appropriate market research to ensure not only that there is sufficient demand to justify investment in these economies, but also to ensure that the economies are able to support the compan
...