xtbook - Including college and K-12 texts (Bookwire, 1999, Online).
Specialty - Including oversized, art books, coffee table books, pictorials and so on.
The primary challenge facing the management is to create a product mix from these various categories, one which will be most likely to interest the largest number of customers. Borders is in a unique position to tap a wide diversity of markets, because its acquisition policy has given it a broad consumer basis, one which is not totally realized at this point.
* All Wound Up (interactive toy and novelty kiosks)
* Paperchase (gift wrap, greeting cards, stationery)
These combined activities resulted in 1998 revenues of
$2,595 million (a 1 year revenue growth of 14.5%) and net income of $92.1 million (Hoovers, 1999, Online).
Book retailing is a distribution-sensitive operation, and Borders is qui
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