ocus on their parents as the decision makers. From a marketing and a production standpoint, the expertise to produce this new product is already available, greatly reducing the risk involved with bringing a new product to market.
The company has experienced strong growth during the 1990s; this is expected to continue for the next several years, and new products are key to that growth. A relatively stable debt level means that the company has the financial resources to back a new product offering with the proper marketing support, and the company should be able to realize strong profit on the new product because it will be able to introduce the product already realizing economies of scale not available to a new company introducing a new product.
External threats can come from competitors or from other external factors (such as the economy); the type of product that
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