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utposts in living rooms worldwide" (Cohen, 2000, 58). The case study focused primarily on chip structure, LSI technology, game access, and product availability. A brief analysis of today's product market suggests that the new competitive levers are graphic, animation, speed of loading bandwidth, Internet access, and versatility. Table 1 compares the key selling features of the products.

3D graphics, 128-bit processing, 3D audio capabilities

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