mong Kimberly-Clark's strengths is the strong brand recognition that its products enjoy. The company participates in an industry where consumers spend a great deal of money, and there can be considerable brand loyalty among customers. This brand awareness does not come cheaply; advertising in this market can be among most expensive relative to the price of the products being sold, but the company has successfully built strong recognition for its brands both in the United States (where Kimberly-Clark is strong) as well as in Europe (where Scott was stronger).
Weaknesses include the company's current position (its current ratio ha
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