an organization's operations through the elimination of duplicated services. Where the shared services concept has proved to be the most effective in the context of adding value is in the areas of administration and finance. As the focus of the shared services initiative at Johnson & Johnson was in the administration and finance areas of the organization, the concept of the initiative was on solid ground.
Reengineering projects are difficult. At its core, business process reengineering (BRP) sounds simple and intuitive. It is not, and BPR requires companies to "start from scratch. Look at the end-to-
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