cket file products. For all of its products, however, the company develops unique names, and, thus, does not exploit whatever value it has this far developed for the Executive ScanCard System brand name.
The company needs to make important decisions in late 1983 in two separate areas. These decisions are as follows:
1. With respect to the portable tickler file, and pocket file products, the company needs to decide whether or not to continue with the current technology, or to convert the products to electronic products employing silicon chip minatur ization technology.
2. With respect to branding, the company needs to decide whether or not to adopt a single brand name for all, or some portion of its products. Once this decision is made, the additional deicsions which must be made are as follows:
a. If it is decided that the company sho
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