ents addressed this problem through the formation of Oxford Cryogenics in the mid 1960s. The development of core competencies in monitory and control system was pursued by the company through diversification which was manifested in the founding of Oxford Medical Systems in the early 1970s and the acquisition of Newport Instruments, later reorganized as Oxford Automation, in the mid 1970s.
Oxford Instruments was successful through 1984 because the company was able to effectively pursue as strategy of mass customization based upon the company's core competencies. Mass customization is a concept in business strategy that, while appearing to be a contradiction in terms, is a rational evolution in competition and marketing theory. In effect, the term mass customization refers to a practice of mobilizing technological innovations in communications, information systems, and production processes to mass produce products that are designed to satisfy the demands of a particular market segment as opposed t
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