ities:
a. The company has an opportunity to increase market penetration for its English Leather product line through the expansion of its distribution channels to include mass marketers.
b. The company has an opportunity to increase sales through the development of its own (as opposed to a licensed product) prestige (exclusive) product line.
c. The company has an opportunity to improve the effectiveness of new product introductions through the adoption of more effective new product market testing procedures.
b. Competitors tend to have greater balance than MEM is participation in multiple segments of the industry.
c. MEM discourages price discounting by retailers.
There are a multitude of alternative strategic choices available to the company. These most feasible of these alternative strategies are as follows:
1. The first strategy alternative that always must be co
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