y (1998) developed a typology of business models for E-Commerce that includes 14 business model types.
A. The business model types included in the typology are as follows: (1) The mail-order model is typified by enterprises where a Web site shop front is employed to sell physical goods that are then delivered physically or via the Internet; (2) The advertising based model accounts for the success of many search engine companies such as Yahoo and many other free Web sites; (3) The subscription model is well suited for combination with digital delivery. Typically, a user will subscribe for access to a database of digital products for a specified period of time. Some music sites and most pornography sites operate
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