rowing number of young single women looking for their first jobs, newly divorced women with little or no income from their former husbands, women whose husbands did not earn enough so that the family needed a second salary, and women from higher income families who had a desire for broader horizons as a primary reason for working. Also cited for this rise was the liberation of young wives in the 1960s with economic liberation and effective birth control methods (Lindsey 139-140).
Social roles for women have changed since World War II, and over this same period television entered the American home and became identified as the mass medium of our time. The correspondence between the media and the women's movement may be illusory, for the question is not necessarily how did the media help the women's movement and may be, did the women's movement develop in spite of the media? Media portrayals of women have been criticized for some time, and television in particular is seen as distorting many facets of American life in pursuit of commercial intere
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