ngdom, Spain, and Ireland (LA Fitness profitsà, 2003). LA Fitness health clubs are described as among the most vibrant and innovative venues with a total of 63 clubs in the United Kingdom, many of which offer customers swimming pools, spa services, lounge and bar areas, programs for children, and a mixed gym (LA Fitness health clubs, 2003). Unlike other the other clubs mentioned above, LA Fitness caters to both males and females as well children. Though relatively inexpensive, the company's monthly fees are somewhat more costly than those of both Curves and Lady of America.
The fourth club is Bally Total Fitness which has 4 million U.S. members. Bally is located in the United States, Canada, and the Caribbean (Bally Total Fitness, 2001). Like LA Fitness, Bally caters to a mixed age and gender grouping and offers a wider and broader range of services, programs, and fitness activities than either Curves or Lady of America.
With regard to customers, therefore, this analysis reveals that two of the fitness companies
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