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Amazon.com

rofit by either conventional or unconventional measurement protocols, the company's stock fast became a favorite of investors, and the company became a favorite of venture capitalists. By mid-1998, the market capitalization of Amazon.com equaled the combined market capitalization of two major traditional competitors ù Barnes & Noble and Borders Books. This outcome developed as sales at Amazon.com remained substantially lower than the sales of either Barnes & Noble or Borders Books. Investors were betting on the future of Amazon.com ù not on the company's present. The company's existing primary objective of market leadership over short-term profits, thus, was accepted as valid by most investors.

A second existing objective of Amazon.com is to focus on cash in order to maximize the future value of the company's cash flows. This objective is more important to the company than (a) showing a profit on current year income statements or (b) focusing on developing financial performance ratio values that by which investment analysts tend to assess a company's level of financial risk.

A third existing objective of Amazon.com is to develop high levels of customer satisfaction in relation to customer experiences with online shopping. Customer satisfaction is the primary measure of the quality level of the service product provided by Amazon.com.

The company's existing corporate strategy involves multiple, related business operations. The company operates on a global scale.

The existing business level strategy followed by Amazon.com emphasizes best-cost objectives in conjunction with high customer satisfaction objectives. The company's existing strategy attempts to achieve an optimal balance between costs and product quality.

Functionally, the company's existing strategies are developed and applied at the functional level (finance, marketing, and so forth), as opposed to subverting functions to product groups. The existi...

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Amazon.com. (1969, December 31). In LotsofEssays.com. Retrieved 10:09, March 29, 2024, from https://www.lotsofessays.com/viewpaper/1706405.html