value scale of the customer is very low. People do not care, for instance, how long a company has been around as much as they care about price. Typically, the majority of Apple customers were more quality-sensitive than price-sensitive, and the computer quickly built a loyal fan base.
However, that fan base wasn't enough to corner the larger share of the market that was being focused on those customers who were more price sensitive. And so the company arrived at the main crux of the issues in this case. The purpose of this analysis is to examine some of those issues in a more comprehensive manner.
A. Financial issues include does Apple have the capital infrastructure in place, or does it have access to sufficient capital to aggressively compete against so man
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