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Marketing and Politics

t your injury entitles you to the gratitude and respect of the nation. But not a vote for president" (1996, October 7, 41).

Nevertheless, Dole might be able to use his seniority to better advantage were he able to position his 23year gap as giving him the benefits of greater wisdom and experience. This approach offers two significant pitfalls, however, even were he able to strike the right balance in portraying the mature authority figure to Clinton's eager but inexperienced young pup. The first potential problem lies in the potential of conjuring up too clear an image of Ronald Reagan in the mind of the voters. While Reagan's popularity and ability to raise and optimistic vision of the future ["Reagan was a master of that," writes Carville (1996, October 7, 41)], the former president's current battle with Alzheimer?s disease is not the image Dole's marketing team would wish to use in presenting a significantly older candidate to the American public.

The second potential problem is the current public distaste for Washington

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Marketing and Politics. (1969, December 31). In LotsofEssays.com. Retrieved 08:38, May 05, 2024, from https://www.lotsofessays.com/viewpaper/1708230.html