es closest to Kodak EasyShareÆs ease of use, but comparable models are more expensive than KodakÆs.
Of the many internal factors that can affect the market situation of a product, consumer motivation is one of the most prominent. At its base, human motivation is predicated on ôsalient unmet needsö (Pincus 375). There are various psychological theories that can explain the dynamics of customer motivation. One of these is morphological psychology, which ôleverages the theory of Gestalt to understand the underlying fundamental and often unconscious, motivating forces behind brand and product decisionsö (Ziems 210). This theory helps to account for the ôunconscious generators of consumer behaviorö and uncovers the ôhidden symbolic meaningö of products to the consumer (Ziems 210). The theory identifies the fact that marketing strategies are most effective if they limit themselves to one key messageùôthe concept of single-minded proposition,ö that
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