to track their purchase at every step of the process (Kepczyk, n.d.). The objective of strategic adaptability is to create a company "that can survive and prosper in a rapidly changing, highly competitive, globally integrated environment," and Dell as achieved that objective (Pearce & Robinson, 2005, p. 75).
An analysis of Dell's strategic adaptability-its "cushion of actual or potential resources...[that allow] an organization to adapt successfully to internal pressures for change in policy, as well as to initiate changes in strategy with respect to the external environment"-shows that the company has done an admirable job of gearing up to adapt (McKee, Varadarajan, Pride, 1989, p. 21). Customers design their own PCs, the specifications for which are printed on a "traveler" form that accompanies the service tag to a production area and then on to a "kit" area where the specific ordered components are added to a tray and sent to the assembly area (McKee, Varadarajan, Pride, 1989, p. 21). The entire process is individualized in just this manner, allowing Dell to create a unique PC for each customer yet still operate efficiently. Dell ha
...