Integral to General Electric's (GE) strategy for coming decades is a commitment to so-called "green development," subsumed within the vision of presenting to the public products that are environmentally conscious and sensitive to their potential impact upon the planet. GE's transformation to "green development" is in keeping with the views that corporations have multiple stakeholders, among which the communities served are included; consequently, good business mandates socially responsible development activities. GE has made a number of hard choices about reducing profits or at least increasing costs through environmental responsibility is General Electric (GE) (Immelt, 2005). To the degree that a transformation to "green development" and manufacturing is costly, GE clearly anticipates incurring expenses for this move. Jeffrey Marshall (2005) noted that GE has focused extensively on environmental social responsibility in its new listing of strategic corporate goals and pledged to double the sales of eco-friendly products such as solar energy, wind turbines and water purification technologies by 2010.
The overarching Vision at GE for years has been: "We Bring Good Things to Life." Within this general Thus, the specific Vision Statement for the new effort is:
"GE is Going Green - Come With Us!"
This Vision Statement signals that a number of GE products are being created to reflect sustainability and a "green" orientation toward manufacturing consumer products.
The related Mission Statement further delineates this goal. It is stated as:
"General Electric is committed to using environmentally
sound manufacturing processes in bringing high quality, state-of-the art products to its customers. To that end,
GE has invested in sustainable manufacturing processes, the
use of recycled materials when and where feasible, and the
establishment of environmentally conscious policies in the
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