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ect whether an advantage arises from being the first mover-the rate of technological change in the product's category and the speed of market evolution. They indicate that in a rapidly changing market, a slowly changing product can afford enduring advantage to a first entrant with substantial resources and at least a short-term benefit to one with limited resources (Suarez & Lanzolla, 2005). When the opposite situation is true-"the market is static but the product is changing constantly"-first movers ar

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