WidgeCorp uses statistical analysis to draw conclusions and make appropriate recommendations. Companies that provide the kinds of statistics that WidgeCorp uses often offer statistics analysis software on their websites and make available case studies and customer testimonials that demonstrate the value of their products and services.
One such company is Lyris, Inc., which has well-known clients such as Wiley Publishing Inc., Marriott, McAfee, Nokia, Godiva, Forbes, Visa, and McGraw-Hill ("Clients," 2009). Lyris HQ offers an integrated marketing platform that provides an "all-in-one marketing" approach including e-mail, search engine marketing, web analytics, and web-based customer management ("Lyris HQ Integrated Marketing Platform," 2009).
Case studies are an important component of Lyris Inc.'s approach. One such case study is that of its client Lesnik, Himmelsbach Wilson Hearl Advertising and Public Relations (LHWH). LHWH used Lyris' ClickTracks to help them analyze a real estate client's web sites for justifying a $2,000 e-alert campaign ("LHWH Case Study," 2009). The case study shows that prior to using ClickTracks, LHWH had no way to show clients how effective the e-alert would be, but after using ClickTracks they could quantify the number of customers visiting the site in response to the e-alert, how long e-alert visitors stayed on the site, and how many visitors returned to the site after visiting once ("LHWH Case Study," 2009).
Customer testimonials are another tool that Lyris Inc. uses to demonstrate the value of their products and services to potential customers. By posting testimonials from satisfied customers, Lyris proves the value to the customer and conveys its customers' enthusiasm for its products and services. Jupitermedia's testimonial, for example, states, "EmailLabs' solution had 90% of the features we wanted and they were able to build or customize the other 10% quic...