Sara Corporation is a pharmacy and drugstore chain in Saudi Arabia that is known for its entrepreneurial culture and employees. The firm has recently transformed its cosmetic counters in current stores into full-scale, luxury market cosmetics boutiques, after one of its entrepreneurial employees reported that with $1.3 billion in revenues annually, Saudi Arabia is one of the world's largest markets for cosmetics and toiletries (Sara 2009). This analysis will discuss how Sara Corporation rewards and motivates its entrepreneurial employees, critiquing its methods based on current research related to the topic.
Sara Corporation understands the importance of entrepreneurial spirit and entrepreneurial employees for competitive advantage and ongoing, sustainable success. Having self-motivated, high performing, innovative employees led to the opening of luxury apparel stores (Sara 2009). One of the ways Sara Corporation motivates entrepreneurs is by permitting them to design their workspaces in whatever way that fuels their own productivity and creativity within a certain budget. This is especially important to motivation and creating an innovative atmosphere (Marvel, Griffin, Hebda, and Vojak, 2007, p 753).
Another method of motivating entrepreneurial employees stems from the company's top management understanding that such employees are more motivated when their unique needs are met. Experts at Management Today recommend motivating such employees by knowing "the key thing they want to achieve" and helping them achieve it in ways that create an "unexpected bonus" (Your 2007, p 13). At all times, management at Sara Corporation strives to model and promote the values associated with entrepreneurial spirit. This is because entrepreneurial spirit is as much an environmental as a psychological motivator. As Tan Lay Leng (2002, p 52) argues, "Entrepreneurship is a state of mind. You get the entrepreneurshi...