ds a strategy for after he is gone (Meyer, 2011). So far, there is no evidence that the company is seriously engaged in succession planning or figuring out how to create a seamless transition.
2. Describe the dimensions along which company success can be measured.
In 2004, Steve Jobs argued that Apple's success should be measured by profits rather than by market share (Burrows, 2004). There are compelling reasons for measuring it that way; for one thing, Apple makes good profits, and for another, Apple's competitors are not even coming close to overtaking its top products. However, market share is an important indicator that cannot be ignored, much as Jobs would like to do so. Gartner stated that Apple had only 1.8% of the worldwide PC market in 2003 4Q, and cheaper products with similarities to Apple's have flooded the market (Burrows, 2004). Consumers have the opportunity to choose an iPad 2 64Gb for $829 at Wal-mart or a Pandigital Planet 7" tablet PC for $179. Yes, the iPad 2 has more apps and better connectivity, but would most consumers prefer to spend $829 for an Apple? So far, the answer
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