Strategic Quality Management & Customer Satisfaction at McDonald's
Vision / Mission Statements / Guiding Principles
A mission statement expresses an organization's purpose and defines how success will be identified and measured. A company's mission statement is intended to provide guidance to the organization's leadership team and stakeholders, particularly stockholders. A vision statement conveys similar information, but frames that information in terms of values rather than objective metrics. A vision statement provides information as to why external stakeholders should do business with the company, including suppliers and customers (Mission Statements and Vision Statements, 2011).
The proposed mission statement for McDonald's:
To become the premier provider of quick-serve meals around the world, including offering nutritious menu alternatives, by providing a consistent dining experience with meals served in under four minutes and with an overall customer satisfaction rate of 98 percent regardless of the location.
The proposed vision statement for McDonald's:
To provide a convenient food option for families on-the-go by offering a consistent dining experience in a quick-serve environment, and by using local suppliers and further contributing to local communities by hiring local labor and by actively participating in community events.
Strategic Plan & Strategic Objectives
The strategic plan for McDonald's focuses on creating a consistent dining experience at all locations regardless of where they are located. Objectives to support this include creating guidelines for sourcing and preparing the food as well as for maintaining the restaurants and adhering to corporate guidelines for all franchisees. Such consistency ensures that recipes are the same from location to location as well as the general layout of the restaurant and the general experience tha
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