ve to be worked out. I continued to listen and reflect as he explained that customer loyalty makes a great difference in the success or failure of a business. I must satisfy customers and devise ways to get them back again and again in order for a business to thrive. His emphasis on quality, honesty, and service to customers was inspiring.
This well-informed gentleman continued to tell me about marketing plans, business loans, pricing considerations, selling strategies, and customer and employee relations. It was significant that this man was so well-versed in the practical ins and outs of running a small business. He explained to me the pros and cons of various forms of legal organization--whether the venture should be a sole proprietorship, partnership, or corporation. We explored for a few minutes concerns about copyrights, trademarks and service marks.
Even though part way through the meeting I began to feel overwhelmed with the sheer volume of information that I needed to attend to and attempt to grasp, I continued to l
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