reviously undeveloped land, the great majority of which is heavily wooded.
Mr. Public Relations DirectorReal Estate Development Company
Enclosed is a proposal for the conduct of a public relations campaign for your firm by this organization. The proposed pub lic relations campaign will deal with the development by your firm for urban living purposes of previously undeveloped land in the Lake Piru area, parts of which are located in both Los Angeles and Ventura counties.
The enclosed proposal is presented in five sections. These sections cover (1) background on the problems and issues involved, (2) the public relations assessment of the problem, (3) target audience, and communication channel identifications, (4) message timing and forms, and (5) a suggested budget for the campaign.
I am the account executive in this organization charged with the responsibility for the development, and, contingent upon agreement between our two organizations, implementation of the proposed public relations campaign. Please feel free to call me at any time with any questions, problems, or requests you may have with respect to the proposed campaign.
_______________________Account Executive
This research provides a proposal for the conduct of a public relations campaign for a major real estate development firm by a public relations and advertising agency. The pro posed public relations campaign will deal with the development for urban living purposes of previously undeveloped land in the Lake Piru area, parts of which are located in both Los Angeles and Ventura counties.
The proposal for the public relations campaign is pre sented in five sections. These sections cover (1) background on the problems and issues involved, (2) the public relations assessment of the problem, (3) target audience, and communica tion channel identifications, (4) message timing and forms, and (5) a suggested budget for the campaign.
The Lake Piru urban l...