otors percent of the market had risen from 46.53 percent to 51.04 per cent. Their Monza accounted for 76 percent of all Corvair sales. GM had eighteen separate models in retail prices ranging from $2,600 to $4,000 as compared to Ford’s seven models. In the medium priced car, GM had blanketed the area. Their Chevy II was competition for the Mustang. Ford’s own Falcon was the holder of the modern record with 417,174 sold in its first year, while American Motors’ sales were off 12.2 percent.
The success of the sale of the Mustang was attributed to its appeal to both men and women buyers, in the lateral supporting comfort of the bucket seats, the very wide doors which provided better access to the rear seats, its smart, racy lines, and reasonable price. There were ten different color selections plus a wide variety of optional parts and the two style design.
For 5 years Mustang sales in the United States reached 212 million. It did poorly in the European markets as it was too large for the smaller European streets. Also massive import duties and purchase taxes shoved the price up to $4,520 to $7,700 in England. In order not to lose the European market, the Ford Moto
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