HUMAN RESOURCE MANAGEMENT ISSUES CRUCIAL TO THE DEVELOPMENT AND MAINTENANCE OF A GLOBAL BUSINESS STRATEGY
The development and maintenance of a mission statement is a challenging task for the manager of any organization. The task increases in both difficulty and importance when the vision statement is associated with a firm's global business strategy. This research reviews the human resources management issues that are crucial to the development and maintenance of a vision statement for a firm's global business strategy.
A vision statement creates a frame of reference for the values and objectives of a firm. Developing a vision statement for a firm's global business strategy essentially involves the reframing of a firm's existing vision to create a broader scope.
Reframing may assume many forms, "but is at its best when there is always a solid connection between the original question and the reframed emphasis" ("The Reframing Technique," 1998, p. 1). Each individual perceives a problem from her or his own frame of reference. Thus, any successful reframing initiative will recognize the relevance of the differing perspectives of the involved parties. When a global business strategy is involved, the range of involved parties whose views must be considered increases substantially.
For purpose of reframing within an organizational context, Bolman and Deal (1997) offer the "Four-Frame model." The four frames through which organizational issues are perceived within the framework of this model are as follows:
1. The Structural Frame. This frame causes individuals to view issues within the contexts of rules, roles, policies, technology, and environment. The leadership orientation compatible with this frame of perception is social architecture.
2. The Human Resource Frame. This frame causes individuals to view issues within the contexts of needs, skills, and relationships. The leadership orientation compatible wit...