uired to build multiple stores (10 or more) in a market. The minimum net worth requirement is $30 million or $1,000,000 per store to be developed, whichever is greater. For instance, a 15-store market requires a minimum net worth of $30,000,000. (Company web site, underling by author)
Based on the reservations expressed above and the qualifications also shown above, the real world application of the assumption that the company will expand into new foreign markets, or find franchisees to do so, in the foreseeable future is questionable.
Krispy Kreme is simplicity itself, coffee and doughnuts. The extent of the diversity is cake doughnuts and yeast-raised doughnuts. In total, 29 varieties are listed on the company web
site. According to Krispy Kreme Company literature, the appeal of the product is low price, strong brand identification, and the doughnut theatre that allows the customer to view the product being made. The company states, "Our market research indicates that Krispy Kreme's breadth of appeal extends across all major demographic groups, incl
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