food prices, and (3) restaurant ambience. Additionally, the physical facility prototype for Hooters franchise restaurants is described.
The food type to be offered in the proposed restaurant is from the range of traditional American foods to more exotic foods available in contemporary American society, all prepared with a predominantly American South style, as Hooters of America was founded in the American South and continues to be based in that area (Hayes, 1991, pp. 3-4). Within the realm of traditional American foods and the more exotic foods available in contemporary American society, the offerings at Hooters franchise restaurants range from the informal to the formal.
Appetizers and extras range from Southern cheese and chips to specialty dishes derived from Mexican and Thai recipes, and from French fries to more health conscious alternatives. Salad offerings include such stables as Caesar and chef salads, as well as an oriental chicken salad.
The sandwich menu features Southern specialties such as baby back sandwiches, as well as traditional cheese burgers, grilled chicken sandwiches, and California style burgers. Entrees are offered from among chicken, fish, and beef lists. Preparation of these entrees range from Southern recipes to traditional American cooking to Italian based recipes.
Deserts are from the collection of traditional American recipes. The wine list features California labels that range from moderate to premium in quality. The Champagne list ranges from high quality to exclusive labels.
The prices charged for the foods and beverages offered at Hooters franchised restaurants are in the moderate range. Illustrative prices include the following:
a. Southern cheese and chips $ 4.00
b. Chicken quesadillas 4.50
c. Soup of the day 2.50
d. French frie...