Ad for Breitling Chronomat Watch

This ad features a block of type on either side explaining the history and features of the watch, a further indication that the appeal is to the professional more than the mass consumer. In the center of the bottom portion of the ad is the watch itself, a gold watch with a black face and a black band. Above this is an angled shot of the face of a chronomat, this time in blue which on second, closer viewing proves to be the ocean seen through the face of the watch. Above this is an image of an Air France plane crossing the Atlantic Ocean.

This ad promotes the features of the watch directly, appealing to those who want to know all the design and feature details of the product before they consider buying it. Indeed, it is apparent that this ad is selling the watch based on features as much as on image, tough there is an image created by the ad, an image of professionalism related to being a pilot. This does not mean the ad is targeted specifically at pilots but more at people who aspire to be pilots or to have the

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red--to one side the name of the watch ("Chronomat") and to the other side the description "Mechanical chronograph." This ad would be effective for the target consumer for which it was shaped. The name of the company attracts the eye and suggests opulence and quality, while the watch itself is appealing as an image. The other elements in the ad suggest the sort of person who would buy the watch and thus attract just that sort of person.  In a work like The Betrayal of Jesus (1309-1311), Duccio represents several episodes of the event in the frame. The figures display a variety of emotions. Duccio humanizes the religious subject matter. He includes a number of different elements of the story in the frame, balancing the whole with the huge mass of people and images to the left, and a smaller grouping to the right moving out of frame. The dominant colors are red, orange, and very dark green. The ground is a lighter color broken by dark masses, with four very dark trees, near silhouettes, across the center of the frame horizontally. The orange of the sky provides a fiery and dramatic background for the action. The background is marked by the grain of the wood, while the trees and the figures in the foreground are created
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Some common words found in the essay are:
Betrayal Jesus, Atlantic Ocean, Peter Christ, Air France, Air Force, Instruments Professionals, Frecce Tricolori, Breitling Chronomat, Times Magazine, name watch, air force, air france plane, mass people, france plane, features watch, duccio humanizes, air france, portion ad, gold watch, mass figures,
Approximate Word count = 1606
Approximate Pages = 6 (250 words per page)