so sells the image of the name of the watch, since Breitling has been in business since 1884 and is well-known as a maker of fine watches. This is indicated at the top of the ad where the symbol of the watch is featured, below which it says "Breitling 1884."
The appeal here is informational and seemingly muted, appealing to those who see themselves as too intelligent to respond to hype or the kinds of comic images that would appeal to others. The audience for this watch is affluent, professional, and well-educated. The image of a watch for pilots is carried through in the copy, where it is stated that the watch displays all time spans from 1/15th of a second to 12 hours, "providing intermediate and cumulative flying times."
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