operating under the Days Inn name are owned and operated by Patels. The hard working and thrifty Indians have generated most of the capital required, thereby freeing Hospitality Franchise Systems from the capital generation burden to fund expansion.
The typical Indian owner operator of a Hospitality Franchise System hotel holds at least one university degree, usually in accounting or engineering. This level of education, however, has not deterred these individuals from assuming housekeeping and night shift duties when necessary.
Hospitality Franchise Systems extended in service concepts from the lodging industry to the real estate brokerage industry with the acquisition of Century 21 from Metropolitan Life Insurance Company. Hospitality Franchise Systems plans for Century 21 to acquire ômom and popö realty brokerages to fuel growth along the lines of the strategy followed by the company in building its presence in the lodging industry. The anticipation is that the companyÆs entry into the real estate brokerage business is just the first of several non-hotel related ventures that will be implemented by Hospitality Franchise Systems. The companyÆs top management emphasizes that Hospitality Franchise Systems is in the franchise businessùnot the hotel business. In the pursuit of this strategy, Hospitality Franchise Systems is pursuing a conglomerate strategy at a time when other diversified corporations are divesting to narrow the focus of operations.
While Hospital Franchise Systems begins to diversify into non-hotel related activities, however, the company continues to solidify its position as the leader in the lodging industry. The 435,000 Hospitality Franchise Systems room exceed by 69,000 the total of the nearest competitorùHoliday Inns. The guest room increase by the major global competitors in 1994 were as follows:
1. Hospitality Franchise Systems: 27,775 rooms.
3. Choice Hotels International: 15,372 r...