ooms.
4. Richfield Hospitality: 15,098 rooms.
5. Marriott Hotels, Resorts & Suites: 13,819 rooms.
Service Concepts Underlying the CompanyÆs Business Strategy
Hospitality Franchise Systems, Inc. concentrates on the cheaper $25-to-$65 roadside room in the establishment and maintenance of the companyÆs market position. This service strategy has made the companyÆs profits are among the highest in the lodging business, although higher-priced room chains typically operate with higher gross margins. Beginning with the companyÆs Ramada chain, Hospitality Franchise systems introduced a brand simplification strategy to reduce consumer confusion. Unlike other major hotel chains that have initiated a variety of names to segregate the market, all Ramada units will carry the Ramada nameùRamada Plaza Hotels, Ramada Inns, and Ramada Limited.
Hospitality Franchise Systems top management attributes the companyÆs successes in the lodging industry to the combined effects of a variety of factors. Firs
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