f mission statements and statements of business philosophy in its focus on leadership and leadership development. Rodel was a successful company by the early 1980s, but competition was beginning to erode its foundation. The original owners decided to refocus, and their emphasis was on recreating the corporate culture and providing intensive leadership training to employees (Finegan, 1997).
Their focus was on individualizing leadership training to their organization, rather than buying a packaged program, or subcontracting the job. They started with the recognition that the corporate culture was so competitive internally that it was destroying their potential to compete externally. As a consequence, they wrote up a program of eight core values that was to serve as the foundation of the o
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