digital technology, however, Motorola was not ready. Therefore, in the summer of 1997, Ameritech started its digital service using phones from rival Qualcomm Inc., a San Diego company. Ameritech Cellular's director of product marketing said he simply could not wait for Motorola to get ready. This is only one such case showing how Motorola has been falling down on the job: "Instead, one of the world's most admired companies, known for cutting edge technology and gold plated quality, is coming up stunningly short these days. The former trailblazer... has missed a digital beat and now finds itself scrambling to catch up" (C
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