Establishing a Franchise in Dubai

The social environment of the United Arab Emirates is somewhat more modern than many of the country's larger neighbors, such as Saudi Arabia. Television service is widely available in the larger cities of the United Arab Emirates. Foreign produced television programs, print materials, and recorded music are not censored as severely as is the case in Saudi Arabia. Thus, the social environment in the United Arab Emirates generally and in Dubai specifically are more amenable to the importation of western entertainment products than is true of many other Islamic countries in the Gulf Region.

The franchising operation the feasibility of which will be asse

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izations, and ideas. Consumers typically recognize five distinctive product characteristicsquality level, features, styling, brand name, and packaging. Depending upon the type of product involvedphysical, service, and so forth, not all of these characteristics will be applicable in each instance. Another factor involved in the development of product strategy is that of the product life cycle. The four stages of the product life cycle are recognized by most marketing analysts are introduction, growth, maturity, and decline. A last factor of significance in the development of product strategy is that of product positioningwhat place will be sought for the product within the market. Differentiation is one of the principal techniques by which product positioning is accomplished. Pricing strategy is the overall task of defining the price range and price movement through the time period required to support the organizational sales and profit objectives and to support product positioning decisions. Pricing tactics, on the other hand, is the task of setting the specific price levels, together with the conditions for altering the specific prices, for specific products. A marketing channel is composed of the set of o
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Approximate Word count = 1349
Approximate Pages = 5 (250 words per page)

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