oduced by the Warner Bros. subsidiary of Time Warner Entertainment, and miscellaneous licensed products related to Time Warner music, music videos, and motion pictures.
The proposed study will investigate the marketing and financial feasibility of establishing a franchise outlet of the Warner Bros. Store chain in the City of Dubai. With respect to marketing, market segmentation, target marketing, and marketing mix will be considered. With respect to finance, franchising costs, cash flow, and return on investment will be considered. Additionally, any social and political constraints of the United Arab Emirates government, the Dubai State government, and the City of Dubai government that are applicable to the Warner Bros. Store product line will
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