The Travel Industry & Tourism Management

1. What are the most critical factors that must be addressed by travel agency management to assure success in the dynamic environment within which the travel industry must function?

2. What type of management style is best suited to the conditions prevalent in the tourism industry?

The purpose of this research study was to identify the factors crucial to success in tourism management. Most factors crucial to success are universal across enterprise types. Even among these more or less universal factors, however, some require relatively more emphasis in some industries. Further, the way a specific factor is addressed may vary substantially from one industry to another.

A sample of 50 singleoffice travel agency managers from the Davenport, IowaMoline, Illinois area were selected through the application of random procedures. Of the 50 persons contacted, 38 (76 percent) agreed to participate, and usable data collection questionnaires were received from 31 (62 percent). The 31 individuals were the research sample for this study.

The data collection questionnaire developed data relative to both factors crucial to the success of travel agency management and effective management styles for the tourism industry. Factors crucial for successful travel agency management and appropriate management styles were identified

through the testing of the responses of membe

. . .
r everyone; and (14) put everybody in the company to work on accomplishing the desired transformation (Industry Week, 1988, p. 91). Relevant Marketing Considerations "Marketing involves a series of exchanges between two or more parties" (DeLozier and Woodside, 1990, p. 1). Five conditions must be met, before an exchange may be effected (Kotler, 1991, p. 20). These five conditions are as follows: 1. There must be a minimum of two parties who desire to enter into an exchange. There may well be more than two parties involved in an exchange.  2. Each partybuyer and sellermust have something which could be of value to the other. It is a valid marketing transaction, when two parties exchange goods, when the exchange services, or when they exchange goods or services for money. 3. Each party to the transaction must be capable of communicating with the other. The conditions of the exchange must be understood by all parties to it. 4. Each party must be capable of delivery. Products, services, money, or its equivalents must be available for exchange. 5. Each party must be free to either accept or to reject the offer from the other party. When coercion is involved, a valid exchange does not exist. There are se
. . .

Some common words found in the essay are:
IowaMoline Illinois, , travel agency, factors crucial, factors crucial success, crucial success, agency management, statistical significance, travel agency management, research sample, management styles, management style, tourism industry, research study,
Approximate Word count = 8210
Approximate Pages = 33 (250 words per page)

More Essays on The Travel Industry & Tourism Management