ements of the tourism industry, affiliation with a major agency, and access to on line computerized data relative to the industry were crucial factors for the future success of small firms in the travel industry. The research results found further that a participative management style that emphasized getting the job done were the management approaches that were appropriate for the travel industry.
It was concluded that small travel agencies should seek to establish working arrangements and affiliations with other elements of the industry. It was further concluded that a one man or woman, Rambo type operation would not succeed in the contemporary travel industry.
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1 INTRODUCTION 1
Statement of the Problem 1
Statement of Purpose 3
Definitions of Terms 3
Limitations 3
2 REVIEW OF THE LITERATURE 4
Management Styles 4
Relevant Marketing Considerations 11
Characteristics of the Tourism Industry 21
3 METHOD 24
4 FINDINGS AND RESULTS 28
Factors Crucial to the Industry 28
Management Styles Appropriate for the Industry 30
5 SUMMARY AND CONCLUSIONS 33
REFERENCES 35
Tourism is a major industry on a worldwide basis (Frechtling, 1991, pp. 49 51). For many small, developing countries, tourism is a major source of income. For major industrial countries, such as Canada, Japan, and those in western Europe, income from tourism is a...