nually since its inception. Extensis is currently expanding its award winning product line into the Windows and prepress markets in order to provide a comprehensive solution for creative professionals and increase its distribution worldwide (Extensis - Background, 1997).
Covering the spectrum from design to output, Extensis provides productivity improvements and special effects solutions for users of the leading image manipulation, illustration, layout and prepress applications. Extensis' business strategy is to provide creative professionals with cross platform tools that significantly increase their productivity (Extensis 970324, 1997).
Extensis provides a wide range of solutions that have not been previously available to Windows graphics users, and are committed to developing a comprehensive product line for creative individuals who demand easy to use, compelling software, regardless of the computing platform used (Extensis 970324, 1997).
Extensis provides customer designed prepress solutions in collaboration with R.R. Donnelley & Sons, the world's largest commercial printer. The objective here is to streamline the workflow process for the prepress and commercial printing industry (Extensis 970324, 1997).
The comprehensive Extensis product line includes:
Adobe Illustrator Macromedia Freehand
* Windows versions are in development
Generally speaking, the biggest problem that Extensis has to contend with is keeping ahead of the cross platform users curve. More specifically, considering the usefulness of various software applications in manipulating text, images, links, and sound, how can Extensis obtain a preeminent position in the emerging multi media document marketplace? The answer to date has been to share with the marketplace, albeit as a lose leader, some small software link that will inevitably lead users back to Extensis for a bigger software tie in.
Extensis' ongoing commitment has been...