E-Commerce

There is a television commercial now on the air which implies that nobody has to know how big or small you are when you do business on the internet. The point is really dual: the world of marketing is expanding. And, the technologies are now within reach of the ordinary businessman.

Author and e-commerce expert Chuck Martin provides seven "cybertrends" (Martin, 1999, p.4-5): The cyber-economy goes Main Street (a new breed of consumer, far more demanding, will be created). The Wired work-force takes over. (Workers will have more information and means of using it). The Open-Book Corporation emerges. (Boundaries between the corporation and the outside world of suppliers and consumers will disappear). Products become commodities (values for products and services will be changed). The customer becomes data (analyzing and predicting consumer trends and behavior will change how companies look at their customers). Experience communities arise(instant global communications will change how even ordinary people will make decisions). And, Learning moves to real time, all the time (networking will create a new generation of empowered and independent thinkers).

What these "trends" tend to prove is that emerging technologies are being utilized without careful consideration of their true value: "In trying to bring about e-business transformation, companies have generally focused too much of their attention on technology. But systems do not work in a vacuum, and senior manag

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e paperwork and data filing for everything from travel expenses to customer orders and re-orders, to getting low bids for shipping and insurance contracts. WAP (Wireless Application Protocol) technology is now being developed by IBM. "IBM realized it needed a better way to handle time and expense (T & E) data. IBM and Macronomy, a company which specializes in supplying net-centric business and financial software, have developed T & E software that can run over a wireless application protocol, and interface with IBM's legacy systems" (Lindgreen 2001 22) Their front-end is based on WAP industry standards, which includes the Wireless Markup Language (WML)- which was established by a consortium of wireless communications firms, including Nokia and Ericsson. The most complex part of this project, was "to develop a dynamic link between the Macronomy database and (the IBM) data base�The WAP phones are so easy to use that the users required nothing more than a quick briefing in order to be able to operate them." (Lindreen 2001 23) This new WAP system can be accessed from any outside location, including cars, trains, and planes. IBM has installed this new WAP system in its LeGaude Laboratories in the South of France, but plans are n

Category: Science - E