her terms such as ARituals@ and AReasons@ can all be applied to the company that is attempting to transform itself (Collins & Devanna, 1994).
This is because there is possible new formulations of Arelationships@ within the firm are cemented and held in place by strong Arituals.@ It is in the dealing with these rituals that the primary challenges to transformation occur.
3. What is the purpose for restructuring and reengineering?
Today, many large businesses are undergoing fundamental shifts in the environment in which they operate, a shift that challenges key executives to new thinking about their business organizations and assuming the task of redesigning or reengineering them (Goulden & Rawlins, 1997; Harris, 1996; Hoffman,1994;Murugesh, Devadasan,Aravindan, & Natarajan, 1997).
It is not always an easy process. For instance, when Coca-
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