Nestle and EuroDisney Case Studies

If the company chose not to market the product to Third World nations, it faced the charge that it was withholding a valuable dietary supplement which could save children's lives. Women who are malnourished cannot provide adequate breast milk to their children; the infant formula provides a valuable supplement. However, if the company's position was that women in these countries were not educated in the proper use of the formula, or that sanitary conditions prohibited the proper preparation of the formula, or that women would use it instead of breast feeding to the detriment of their children, the company could well have been accused of patronizing, and even racist, sentiments, and selling only to the "better" women of the First World.

The company opted to sell its products to women in developing nations, and engaged in aggressive marketing techniques which eventuall

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would bring benefit to individuals in a given area. This plan could have a favorable effect on public relations, but given the precarious relationship between Nestle and the press, the company would be advised to undertake this alternative without fanfare. Aside from all else, this alternative would demonstrate to Nestle's critics that it is willing to put back into the region some of what it takes out, and that it does indeed have the interests of its consumers at heart. The best action for Nestle, therefore, is to continue its negotiations with the relevant global organizations, and to take on corporate responsibility for the communities that it serves by seeking to help clean up local water supplies over the longterm. How does a major marketing success such as Disney under Michael Eisner produce the abject failure that is Euro Disney? In Disney's case, it failed to perform the most basic of marketing tasks: understand your target market. When Disney went looking for a sight for a theme park in Europe, it was interested in the financial considerations that the host country would provide as well as in the local climate and the location to the rest of Europe. Certainly these are important considerations: a cold climate
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Some common words found in the essay are:
Third World, Euro Disney, Health Organization, MGM Studios, Disney Disney's, Dow Industrials, , Health Organization's, European Disneyland, Disney Disney, theme park, breast feeding, third world, infant formula, euro disney, product third world, visitors spending, formula women, company expected, beer wine, visitors meet, marketing baby formula, third world nations,
Approximate Word count = 1541
Approximate Pages = 6 (250 words per page)