ld and take on the issues already mentioned, or it could seek to continue marketing infant formula on the premise that the nations are better with the formula than without. However, it will need to develop strong relationships with the host nations as well as with international agencies if it is to be successful.
Because the company is marketing a product which directly affects children, it must continue its educational efforts which target their mothers. Women must be taught how to use the products properly, including the amount that is to be given to children, and how to use it in conjunction with breast feeding rather than in place of. To do this, the company can hire and train educators to visit women in their homes and demonstrate the use of the product. This alternative has the disadvantage that it is expensive since con
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