is business unit which oversees the company's sporting interests in the Mighty Ducks hockey team and the Anaheim Angels baseball team. Disney Regional Entertainment rounds out this business segment with the DisneyQuest and ESPN Zone brands (1999 Fact Book, 2000, p. 4).
The consumer products business unit licenses the Walt Disney name as well as the various characters, visual and literary properties to various companies for use throughout the world. In addition, Disney owns the Disney Stores, as well as various books and magazines which promote the company's characters and support its filmed entertainment activities. Disney also participates in software products through this business unit, a business activity which has grown in popularity in recent years (1999 Fact Book, 2000, p. 4).
Internet and direct marketing includes the operations of Disney's online services (including Go.com and Disney.com) as
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