he population of Guangzhou (Unlocking 18). Rising wage levels have increased the demand for products and triggered a corresponding shortage in supplies.
Rising income levels have boosted tremendously the level of expenditure of Guangzhou residents (Unlocking 18). Various kinds of consumer products, including durable goods, have become popular.
The production of consumer goods in China at present cannot cope with the changes in consumer demand (Unlocking 20). The variety of domestically manufactured products is too limited and their design too old-fashioned. Even goods that are popular often cannot be produced in quantities great enough to meet demand, and there are not enough commercial retail outlets to sell them in any case. "This situation bodes well for foreign consumer product makers looking to export to China or to invest in manufacturing operations there" (Unlocking 20).
The target market for skateboards in Guangzhou will be teenagers. Teenagers around the world they have similar likes and dislikes (Tully 90). Teens almost everywhere buy a common gallery of products.
The rapid urbanization of Guangdong is a factor that has helped boost sales of consumer goods in the province, wherein Guangzhou is the largest city (Barnes 29). Because of relatively high disposable incomes, many young persons in Guangzhou are quick to snap up the latest fashions·regardless of price.
Persons in the 13-to-19 year old age bracket will comprise the primary target market for the skateboards to be exported to the PRC. Those persons in the relevant age bracket residing in Guangzhou will be targeted. Teenagers in families with annual incomes in excess of (6300 per annum will be targeted.
First year sales of the skateboards in Guangzhou are projected at 25,000 units. This sales level is a mid-level estimate.
First year profit expectations for the skateboard sales in Guangzhou are US$250,000. This profit level estimate is t...