More than ever, there is a focus on "healthy eating" on dietary supplements, additives "organic foods"- all sorts of products and equipment to reduce American obesity.
The United States leads the world in dietary supplement usage with 100.4 million Americans using vitamin and minerals every day and 37.2 million using herbal remedies regularlya.Retail and non-retail sales of dietary supplement products across all distribution channels in the U.S. were $17 billion in 2000. Retail sales of dietary supplement products were approximately $11.3 billion in 2000 (CHPA 2005 1).ß
Target should not hesitate to jump into this fast-growing and profitable segment of the consumer market.
The nutrition industry is not lacking in prosperity, with overall growth twice that of the economy. Growth of 7 to 10 percent in natural and organic foods, natural personal care, functional foods, and specialty supplements balanced out the most mature supplement categories (Anon 2002 8).
Target, as one of the fastest growing low-price chains, second only to Wal-Mart is an ideal objective for perceptive nutrition supplements, foods and equipment manufacturers to approach. Given Target's customer base and its growth, the development of a "nutritionist department" requires a carefully worked out marketing plan that covers inception, growth potential, product mix, pricing policy, marketing and advertising, and the selection of suppliers to meet Target's high quality standards. This marketing plan will also include some elements of specialized employee training for current or new hires to handle this department.
To make every TARGET store a one-stop and repeat-stop headquarters for nutrition: foods, sujp0plements, equipment and counsel. With the help of the nutrition service, TARGET will help its regular and new customers find valuable assistance in optimizing good health and eating habits for the entire family, young and old. As a part of TARGET's ...