t supplement marketing campaign! "With more and more pets living to a ripe old age, nutritional supplements for pets have become a fast growing business, as pet owners seek out health products for their furry friends that mimic those they use for themselves" (MarketTrends.com 2005 1).
In order to upgrade and enlarge the supplement inventory at Target stores (by geographical location) a study of Target customer demographics is needed. This means separating the customer base by age, ethnic background and gender. For example, if the typical customer at a Target store in, say, Phoenix AZ is older, then the product mix needs to be adjusted to that particular age group.
Part of the Target Nutritionist marketing plan is to upgrade and change, when and if necessary, the product mix to enhance purchase opportunities and to be aware of market trends. This includes, but should not be limited, to providing supplements and nutrition consultation for children.
While some Target stores may rely hea
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